SNIFF SNIFF

Ouai and Byredo Collaborate on Mojave Ghost-Scented Dry Shampoo

In a brilliant move of millennial-favorite brand synergy, the hair-care and fragrance brands have partnered up for a limited-edition version of hairstylist Jen Atkin's dry shampoo.
Ouai x Byredo Super Dry Shampoo in collage and by itself
Courtesy of brand

There are many reasons to buy a dry shampoo. Oily hair, limited time, and spaced-out wash days are the most common, but for fans of hairstylist Jen Atkin's Ouai Super Dry Shampoo, there's a new one: fragrance. 

In a brilliant move of millennial-favorite brand synergy, Ouai and Byredo have partnered up for a limited-edition version of Atkin's dry shampoo. The collaboration features the dry shampoo formula that's been a Ouai staple since the brand launched in 2016, formulated with Byredo's Mojave Ghost scent. If it sounds like a mash-up of two of your favorite things, then you have something in common with Atkin, who chased down Byredo to make it happen. 

Fragrance has always been a major part of Ouai's DNA — after all, this is a hair brand that has its own perfume range and scented dog shampoo. "When we were formulating and figuring out our scents back in 2015, I didn't want it to smell like typical hair products, with that cough syrupy, bubble gum, or Grandma smell. I wanted a cool perfume that I wanted to wear," Atkin tells me over Zoom.

Cut to five years later, and she has a fragrance-forward hair-care empire on her hands, so it only makes sense that Ouai would partner with Byredo and its woody, clean Mojave Ghost, a scent that's at least one Allure editor's "all-time favorite fragrance." 

Atkin shows off the goods.

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Like so many modern love stories, this collaboration started in the DMs. "I DMed Ben [Gorham, Byredo founder] and said 'We're in lockdown. Everyone is bonding with dry shampoo more than ever. I would die to have Mojave Ghost.'" Once the formula was in place, designers worked on an elegant packaging that combines the simplistic, modern designs of both brands. 

Mojave Ghost's official notes are musk, sandalwood, magnolia, and cedar, but I like to describe it as the scent of walking into an ultra-chic Palm Springs pool party in a white linen dress that you know you won't spill on. It's clean and earthy. 

Meanwhile, Super Dry Shampoo is a volumizing dry shampoo, formulated with rice starch to absorb oil and volcanic minerals to draw out impurities from the hair and scalp. It's the exact type of finisher you'd put on if you were headed to a Palm Springs party — or, more appropriate for our current moment, somewhere equally exciting, like from the bedroom to the living room.

The partnership is also the perfect way to make Mojave Ghost your signature scent without the typical Byredo price tag. The dry shampoo only costs $24, where a 50-milliliter perfume bottle of Mojave Ghost will run you $180. (Even Byredo's own Hair Parfum costs $75, and it doesn't have the double benefit of reviving your second-day hair.)

Which brings us to the final reason to pick up a Super Dry x Byredo: Chances are, since the pandemic began, your shower routine has changed. As second-day hair slowly morphs into sixth-day hair, a pick-me-up in the form of deliciously scented dry shampoo is what you, your hair, and anyone close enough to sniff it deserve. 

"I joke that this is the only good thing to happen in 2020," says Atkin. At the very least, it may be your one chance to travel to the desert — with good hair — this summer.

Courtesy of brand

Ouai Super Dry Shampoo x Byredo is $24 and available now on sephora.com and theouai.com

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


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