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beauty shopping

Prime Time

Everything We Know About Amazon Prime Day 2020

Your guide to the best offers, lightning deals, and more.

BLACK LIVES MATTER

Target Created an Online Badge to Identify Black-Owned Brands on Its Site

The retailer's new visual tells users which brands are Black-owned or Black-founded.

SOCIAL SHOPPING

You Can Now Shop Sephora on Instagram Without Ever Leaving the Social-Media App

The new collaboration makes shopping for beauty products more seamless than ever.

LONG OVERDUE

CVS and toner Join Walmart in Unlocking "Multicultural" Beauty Products in Their Stores

The locations that practiced this policy will no longer lock up products marketed to Black people.

PERKING UP

Sephora Just Updated Its Beauty Insider Loyalty Program With Even More Benefits

Get ready for more savings, more samples, and as soon as it's possible, more events.

BLOWOUT AT HOME

The $16 Tangle Teezer Ultimate Vented Hair Brush Makes DIY Blowouts Really Easy

Salon-worthy results in your own home.

BEAUTY DEAL

Anastasia Beverly Hills’ Fan-Favorite Lip Products Are on Sale for $12 Today 

You don’t want to sleep on this amazing beauty event, folks. 

SALE TIME

The Kiehl's Friends and Family Sale Is Back and Better Than Ever

Shop to your heart's content. 

BEAUTY SALE

Nordstrom Is Having a Sale on Beauty Products After Store Closures

The retailer is hoping to help shoppers during this tough time. 

Worth the Wait

The Ulta Beauty Sale We Wait All Year for Is Finally Here

There are twice as many products on sale this year.

PRO-APPROVED

The Tangle Teezer Ultimate Finisher Brush Is Now a Best-Seller on Amazon

And J.Lo is also fan.

TOO REFRESHED TO BE STRESSED

Your Favorite Skin-Care Products Are on Sale Right Now at Dermstore

You don't want to miss out on these serious deals.

LET'S GO SHOPPING

Editor's Letter: How to Stock Your Beauty Cabinet Without Breaking the Bank

Allure editor in chief Michelle Lee shares tips on how to cultivate your own stash of products. 

GET LUCKY

How to Get $100 Worth of Free Tatcha Skin-Care Products

We're feeling lucky.