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elf comsetics

GLOWING

E.L.F. Cosmetics Highlighter Brush

With it’s $4 price tag, no wonder it won a Best of Beauty Award.

TIKTOK BEAUTY

E.L.F. Cosmetics Just Launched a Reality Show on TikTok

The drugstore brand launched Eyes.Lips.Famous. a competition in which three beauty enthusiasts can win prizes via TikTok.

CELEBRITY BEAUTY BRANDS

Alicia Keys Is Launching a New Beauty Brand With E.L.F.

The Grammy winner is teaming up with E.L.F. for a cruelty-free collection.

TIKTOK CHALLENGE

How to Win a Free E.L.F. Poreless Putty Primer on TikTok Right Now

Hint: The brand is back at it with another fun beauty challenge — and it wants you to get involved. 

BEAUTY NEWS

E.L.F. Just Dropped a Chipotle-Themed Makeup Collection

It’s inspired by the food chain’s fan-favorite menu. 

GETTING READY

I’m a Professional Mermaid, and This Is How I Get My Makeup to Last Under Water

Plus, the ways I've had to adapt my business during the COVID-19 pandemic.

OSCARS 2020

Billy Porter Paired His Elaborate Oscars Gown Entirely With Drugstore Beauty Products

His team broke down the look for us.

SWATCHES ON SWATCHES

I Tried the $3 E.L.F. Cosmetics Eye Shadow Palettes That Are Going Viral on TikTok

These swatches are something you need to see to believe. 

PRIME TIME

E.L.F. Launches New Matte and Luminous Versions of Its Best-Selling Poreless Putty Primer

At just $8 each, prepare to see these sell out like the original.