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BEST OF BEAUTY 2020

Allure Launches Its First-Ever Event Series — And You're Invited

Celebrity guests and world-famous beauty pros are helping us celebrate Best of Beauty 2020 — and Zooming right into your living room.

K-Pop Beauty Talk

A.C.E. Shares Their Favorite Beauty Moments From Their New Music Video

The K-pop group sat down with Allure to chat about the bold hair and makeup in “Favorite Boys." 

Pop Icons Only

The Sweetest Beauty Moments From Blackpink and Selena Gomez’s “Ice Cream” Music Video

They’re serving up scoops of dreamy makeup and hair looks.

Hella Dewy

I Tried Peach & Lily's New "Glass Skin" Face Mist and It Lives Up to the Name

I have selfies to prove the dewiness. ✨

PRODUCT REVIEW

Looks & Meii's Brightening Lift Up Perfect Fit Mask

A brightening sheet mask with niacinamide and vitamin C.

Less Plastic, More Good

This Wildly Popular K-Beauty Serum Is Sold Every 5 Seconds

And now its packaging is made with 52 percent less plastic.

K-Pop Beauty Talk

4 Liner Looks From Somi's "What You Waiting For" Video I Want to Try ASAP

When you see the K-pop star's silver glitter wings, you'll understand. 

K-Pop Beauty Talk

5 Secrets Behind the Most Beloved Makeup Moments from Blackpink’s "How You Like That"

Find out why Jennie's blue gem look was almost completely different. 

Let's Bounce

Mochi Skin Is the Matte Version of Glass Skin 

Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion. 

K-Pop Beauty Talk

How GFriend Reinvented Themselves Through Beauty

The K-pop girl group shares how they experimented with edgy hair and makeup choices to take their aesthetic from youthful to mystical. 

Seoul Selection

The K-Beauty Brand Making Makeup More Accessible to All 

Hince is taking over Seoul and taking down Korea's standard makeup trends. 

K-Pop Beauty Talk

K-Pop Star Sunmi Has Gone Through 5 Bottles of This Korean Toner 

Sadly, there's a catch. 

K-Beauty Buys

Good (Skin) Days Combines K-Beauty Innovations With Soko Glam Customer Feedback 

The new skin-care brand from Soko Glam launches today with three powerful products. 

SKIN-CARE HACKS

I Swear By This K-Beauty "Toner Mask" Hack for Clearer, More Hydrated Skin

The DIY skin-care trick, loved by K-pop stars Jessica Jung and TWICE’s Mina, offers a concentrated dose of hydration and active ingredients your skin.

NEW LAUNCHES

Tonymoly's Massive Minions Collection Is Honestly the Cutest Thing I've Ever Seen

Here are a few of our favorite fruity concoctions from the line.

KOREAN BEAUTY

Blackpink Is Staging a Comeback With Brand-New Beauty Looks

Twitter is in a frenzy over teaser photos of their updated hair and nails.

EYE ESSENTIAL

AHC Essential Real Eye Cream For Face 

Typically eye cream is meant to be rationed, but this one can be used far beyond dark circles. 

ABB Pick

This Holographic Purple Primer Gives My Skin a Glass-Like Glow

The K-beauty export replaced my highlighter collection.