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mascara

LASH LIFE

Wander Beauty Unlashed Mascara Volume & Curl Mascara

I can layer it on up to six times — without any clumping or smudging.

BEST OF BEAUTY 2020

L'Oréal Paris Bambi Eye Mascara

A waterproof, volumizing mascara that works for everyday use. 

Philanthropy

Meet Thrive Causemetics, the Vegan Makeup Company With a Philanthropic Mission

A favorite of YouTubers like @NikkieTutorials, the brand is making beauty products with a purpose.

BRAG ABOUT IT

Anastasia Beverly Hills's Lash Brag Mascara Lives Up to Its Name

The results are definitely something to brag about, for sure.

BEST OF BEAUTY 2020

Marc Jacobs Beauty Velvet Noir Major Volume Mascara

With just a few swipes, this mascara adds serious volume to your eyes and drama to your entire look.

Best of Beauty

CoverGirl Lash Blast Volume Mascara

It's only $6.

A GUIDING HAND

Makeup Artist Terri Bryant Is Using Her Parkinson's Diagnosis to Reinvent Makeup

Here's everything you need to know about her new brand for people with shaky hands. 

Swipe Right

This $10 Mascara Replaces Lash Treatments in a Pinch 

It gives lashes the curl of a lift and volume of extensions. 

FASHION LASHES

Gucci Beauty’s New Mascara Was Inspired by Rock-and-Roll

It gives lashes an edgy "punk-rock effect."

BEAUTY VIDEOS

Selena Gomez Shared the Moisturizer She Uses Under All Her Makeup

The Rare Beauty founder shared her entire routine included some fan-favorite brands and some of her own products.

The Eyes Have It

Catherine Zeta-Jones Launched Eye Makeup Perfect for Recreating Her Signature Look

Her brand, Casa Zeta-Jones, just introduced eye pencils and mascara.

Byredo Speaks Ffrench

Byredo's Newest Launch Has Nothing to Do With Fragrance 

It's unexpected for a fragrance brand to launch makeup, but Byredo does it in the best way.

Barbie's Back

Pür’s New Barbie Makeup and Skin-Care Collection Has Everything You Need to Glow Like the Iconic Doll

The brand has included so much more in this year's collaboration.

CELEBRITY INTERVIEW

Hailey Bieber Gave Us Her Eye Makeup Secrets

She shares all in an exclusive interview with Allure.

Eye Love It

I Tried Charlotte Tilbury’s Highly Anticipated New Mascara

Now, it's my new favorite everyday mascara.

Rae of Sunshine

Addison Rae Is Too Excited About Her New Makeup Brand to Worry About the Future of TikTok 

Big things are happening for the dancer, and Item Beauty is just the latest on her list.

HACKS

These Beauty Products are Easy to Substitute When You Run Out

Pro hacks that can save you time and money when you're stuck at home.

IT'S BRITNEY, BITCH

Britney Spears Has Decided “No Makeup Is the Way to Go”

The pop icon shared why she's considering ditching all but one type of product.